Product design leader

Hi, I'm Marina and I work in digital product teams in Melbourne, Australia.

In my current role as Principal User Experience Designer at Reece Group, I lead the design strategy for customer-facing B2B digital products across Australia and New Zealand. My work includes establishing a research-led culture, overseeing the design vision of our web and mobile apps, and embedding design-led thinking into product and engineering practices. Close proximity to customers at Reece has enabled me to champion a customer-first approach, ensuring design decisions solve real customer problems while supporting business growth.

Previously, as Product Design Lead at 321 Ignition, I applied direct response and conversion-focused design strategies that delivered measurable outcomes. I drove a 324% average uplift in lead conversions for dealerships and significantly reduced mobile bounce rates.

Previously, as Product Design Lead at 321 Ignition, I applied direct response and conversion-focused design strategies that

At Tarazz, I designed conversion-driven eDM and social media campaigns that contributed to a 220% increase in sales revenue. These roles strengthened my ability to connect design craft with tangible business results.

I thrive on mentoring designers and creating an environment where teams can excel. Having led and coached designers in both corporate and agency contexts, I understand the importance of building confidence, clarity and collaboration within teams.

delivered measurable outcomes. I drove a 324% average uplift in lead conversions for dealerships and significantly reduced mobile bounce rates. At Tarazz, I designed conversion-driven eDM and social media campaigns that contributed to a 220% increase in sales revenue. These roles strengthened my ability to connect design craft with tangible business results.

Championing design

With extensive experience in product and UX design leadership in SaaS, enterprise and agency environments, I bring a proven ability to set strategic design vision and deliver customer-first outcomes.

Leading successful teams

I focus on empowering designers, elevating design maturity, and ensuring my team’s work has measurable impact across the organisation.

"The way Marina helped us think about and prioritise customer impact was inspiring.

She's adept at packaging and presenting very complex information into clear and concise boards, and brings keen insights to every discussion."

Doug Hagan

Associate Principal Engineer, Shine Solutions Group

"Hire Marina for her leadership capabilities, even over and above her expertise in design."

"An incredible leader inspiring other designers and lifting the design practice across all teams, and fostering a true customer centric approach to the product and business."

Reach out

Let's chat about how my leadership experience, strategic design approach and customer-first mindset can contribute to your company's ongoing success.

Get in touch

Send me a message on Linkedin.

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Case study 1

Product design leader

Championing design

Leading successful teams

"The way Marina helped us think about and prioritise customer impact was inspiring.

She's adept at packaging and presenting very complex information into clear and concise boards, and brings keen insights to every discussion."

"Hire Marina for her leadership capabilities, even over and above her expertise in design."

"An incredible leader inspiring other designers and lifting the design practice across all teams, and fostering a true customer centric approach to the product and business."

Reach out

Marina Watson

Marina Watson

Marina Watson