Gallery
Home screen - maX app
The problem: Trade customers repeated the same steps on every visit, even though the app already knew who they were.
Release 1 - Personalise the home screen
Closest branch surfaced automatically, using location
Shop by industry reordered around the customer's actual trade, replacing generic categories with relevant ones
Search placeholder tuned to trade-relevant examples
Closest branch visually segregated into its own card, so a tradie can open the app and get directions in one glance
Release 2 - Rebuild around what the data revealed
Once usage data confirmed that 88% of sessions start with search and 8% go straight to reordering, that justified a structural rethink.
Moved from a category-led screen to a search-led one
Past orders and commonly purchased products promoted above the fold
Branch locator retained, but repositioned as a supporting action rather than a destination
Native payment flow
I designed a ground-up native payment experience for iOS and Android, not a responsive adaptation of the web flow. The design centred on two principles: make it easy to review what you're about to pay before you commit, and make it unambiguous that a payment has been submitted. I introduced clear confirmation states, prominent in-progress indicators, and layouts optimised for one-handed use on mobile. The experience shipped across 3 iterative releases over 6 months, with usability improvements validated at each stage.